Cover Artist, Book Formatting and Graphic Design for Indie & self-published authors

Who we are & what we do.

Writer, artist, photographer and all-around "oooh-let -me-try-that!" kind of gal, Aurelia Fray makes up the AF in Pretty AF Designs.


Wait...Did you think that stood for something else?

Well, that works too!


Working in association with indie publishers and individual writers in need of beautiful and affordable artwork, she works closely with her clients to ensure that she is able to transform their visions into a reality. 

Book Covers

eBook, Paperback Print Wraps & Dust Jackets

Working across a variety of genres, and readerships, we collaborate with you to create covers that not only capture your reader's eye but tap into the essence of your writing. 

All our covers come with bonus extras including transparencies for promotional uses.

eBook & Paperback.

Book Formatting

We create beautiful interior pages, for ebook and print, that embellish your story adding atmosphere and visual context for your readers.

Our formats include:

Unique chapter headers, title pages, interactive contents list for ebooks, plus unique formats for picure books and poetry collections.

Marketing & Promotion

Branding for you and your books

Personal logos, swag, postcards, calendars, social media banners, and profile pictures, Whatever you can conjure up we can design. We create your images for digital AND Print.

Tell us your project and what it is for and we can mock up a design for you.

Art &More

All the little things that personalize your world.

At Pretty AF you are not restricted to book-related art. We also offer artistic services such as personalized stationery, party invitations, home decor, colouring book pages, illustrated art, and much more. Why not contact us with your project to see what we can do for you.

What our clients say:


Our Covers

Click to enlarge any cover.

Cover Packages

Solo Covers

Prices start at:

  • eBook Cover Only: £95

  • Paperback/Print Wrap Only: £150

  • Audiobook Cover Only: £50


Full Cover Package

Prices start at:

  • eBook, Paperback & Audiobook: £199


Custom Illustrated

  • Illustrated art or typography: £200-450  *Price dependent on the size of project/hours taken to complete.

Bonus Add-Ons


  • Social Media Kit: £15 (Banner & Profile Picture)

  • Cover Reveal Teaser Kit: £25  (3 x Disguised Promotional images)

  • 3D paperback/eReader transparency: £15

(These ALL come FREE with our full cover packages.)


Our Formats

Click to enlarge any image.

Formatting Packages

(all our formatting prices above include bookmarks, links, contents lists, page numbers, front matter and back matter where applicable.)

Basic Format (No artwork)

Prices start at:

  • eBook Only: £35

  • Print Only: £45

  • eBook & Print: £60


Full Art Formatting 

Prices start at:

  • eBook Only: £55

  • Print Only: £65

  • eBook & Print: £100


Custom Project Formatting

Looking to create colouring books, newsletters, magazines or something more bespoke? Contact us for a personalized quote.


Branding, Logos, Art & More.

Click to enlarge any image.

Basic Design:

One Colour Design: £100


Complete Design:

Multi-colour and components: £200


Please note that our logos are completely hand drawn and UNIQUE to you. Our basic design is a single flat layer which includes typographic and art.


Our complete design includes coloured layers for use on any background. Individual transparencies of each component for reuse in any layout. and a LIFETIME License usage multiple

Custom Art


Interior Art & Graphics:


  • Chapter headers (one image): £20

  • Chapter headers (multiple images): £40

  • Chapter headers (Art typography): £50

  • Title pages: £10

  • Full page Artwork: £25 (per different image)


Custom Extras


  • Custom stationery: £30

  • Swag Art: £20-40

  • Invitations: £20-45

  • Colouring book pages: £25 per page

Promotional Materials

  • Teaser posters: £15 (for three)

  • ​​Blog/blitz Banners: £10​

  • Social Media Profile Image & Banner: £20

  • Postcards: £20

  • Bookmark: £20​

  • Business Cards: £20​

  • Standing banners: £45


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Pre-made cover packages

Click to enlarge any image. If you see a cover you like, please take a note of the title and use the request form. We will email you back to discuss your title changes and payment.

Pre-made Pricing

Covers include a name and title change as part of the package price. Some include color changes but significant adaptations will incur additional fees. You will receive an eBook cover, print wrap and a Facebook banner for the price indicated.

Basic Pre-made (Stock art)

  • Set package: £75


Exclusive Pre-made (unique or exclusive photography/illustration)


  • Set package: £150

  • Exclusive covers are indicated by ** or labelled exclusive in their description.




Got a question for us? Feel free to ask it using the social media links provided. Thanks!

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© 2018 Aurelia Fray & H.L. Houghton